Federal Standard 595
28 June 2024 at 16:45
In these few short years, America's newly opening landscapesβresidential, rural, and the fastest routes between themβwere given a visual identity by the federal government. If olive drab and its ilk were the colors of Tom Brokaw's Greatest Generation, then the hues of the first revision were those of America's well-branded internal expansion. Every mailbox, park sign, and highway mile-marker was another tiny flag planted by a growing nation, proclaiming its new success with the same methods and military sensibility that had recently secured it a starring role on the international stage. Though they're brighter and friendlier, the colors and rules that dictated the look of American infrastructure's mid-century boom are every bit as ordered as a dispatch from the Quartermaster Corps. from Americhrome [The Morning News]
AMS Standard 595
AMS Standard 595