How Pet Care Became a Big Business NYT: Technology By: Katie Thomas 24 June 2024 at 09:31 People have grown more attached to their pets โ and more willing to spend money on them โ turning animal medicine into a high-tech industry worth billions. ยฉ Audra Melton for The New York TimesHeather Massey of Carlton, Ga., with her dog, Lunabear. She is still paying off a bill for scans and care six years after her previous dog, Ladybird, was diagnosed with brain cancer.