Ad campaign with Trevor McDonald was filmed for shelved NatWest shares sale
28 June 2024 at 02:00
Exclusive: Saatchi βTell Sidβ-style marketing blitz was planned before Rishi Sunak called general election
A βTell Sidβ-style ad campaign featuring Sir Trevor McDonald was filmed to promote the governmentβs now shelved plan to sell state-owned NatWest shares to the public, the Guardian can reveal.
The nationwide campaign β which included TV ads featuring the veteran newsreader and presenter popping up around the UK asking the public βAre you in?β β is understood to have been backed by a large-scale media budget in excess of Β£10m.
Continue reading...Β© Photograph: Neil Mockford/GC Images
Β© Photograph: Neil Mockford/GC Images