TV sales for Euro 2024 help triple profits at retailer AO World
Annual pre-tax profits climbed 186% to ยฃ34.3m, lifted by television upgrades and tumble dryers
The online electrical goods seller AO World has enjoyed a near-tripling of profits thanks in part to booming tumble dryer sales during the wet winter and televisions for Euro 2024.
Revenues at the retailer, which sells 15% of all domestic appliances in the UK, were also bolstered by the continued popularity of air fryers, with the company attributing this to customers looking for a cheaper alternative to takeaways amid the cost of living crisis.
Continue reading...ยฉ Photograph: Richard Pelham/Getty Images
ยฉ Photograph: Richard Pelham/Getty Images