Exclusive: Videos on Reform leader’s account show more engagement and average views than any other candidate

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Nigel Farage is outperforming all other parties and candidates on TikTok throughout the general election campaign, analysis shows, eclipsing politicians considered most popular among young people.

Since the election was called, videos posted to the Reform leader’s personal account had more engagement and views on average than any other candidate – as well as the main channels of other parties.