From its sprawling HQ in Tennessee, Mars is courting the next generation of high-spending pet owners

Prom Week has arrived in Tennessee, and the class of 2024 is lined up in suits and crowns, posing for pictures by the red carpet. Who says four legs and a tail should stop you from going to the ball?

It’s just another day in doggy daycare. As well as a graduation ceremony, canines at this facility in Franklin, Tennessee, on the outskirts of Nashville, were recently treated to bark-uterie – customized charcuterie boards – and challenged by Sports Week, for which they were dressed up with sweatbands.