Enlarge / Tires are a growing source of microplastic pollution. Michelin says it wants to change that. (credit: Getty Images)

Reduce, Reuse, Recycle—it's more than just a fun alliteration tagline. It's also a set of instructions for how to consume in a way that's less destructive to our environment. We reduce our consumption and reuse what we already have, then recycle it once it no longer has any use. Unfortunately, many are going straight to recycling and calling it a day.

At its sustainability summit in Northern California at the Sonoma Raceway, Michelin laid out a new roadmap for its plans to become a more sustainable company. Most importantly, the company shared what it's been doing for decades to reduce the harm done to the world by its tires.

The company reiterated its desire to have 100 percent renewable tires by 2050. Companies make a lot of pronouncements like this, and they only sometimes come to fruition. But looking at Michelin's present efforts and past record, the company has a decent chance of succeeding.

Enlarge / Some of the waste material that ends up part of these bricks. (credit: Seamus Daniel, RMIT University)

Researchers at the Royal Melbourne Institute of Technology (RMIT) in Australia have developed special “energy-smart bricks” that can be made by mixing clay with glass waste and coal ash. These bricks can help mitigate the negative effects of traditional brick manufacturing, an energy-intensive process that requires large-scale clay mining, contributes heavily to CO₂ emissions, and generates a lot of air pollution.

According to the RMIT researchers, “Brick kilns worldwide consume 375 million tonnes (~340 million metric tons) of coal in combustion annually, which is equivalent to 675 million tonnes of CO₂ emission (~612 million metric tons).” This exceeds the combined annual carbon dioxide emissions of 130 million passenger vehicles in the US.

The energy-smart bricks rely on a material called RCF waste. It mostly contains fine pieces of glass (92 percent) left over from the recycling process, along with ceramic materials, plastic, paper, and ash. Most of this waste material generally ends up in landfills, where it can cause soil and water degradation. However, the study authors note, “The utilization of RCF waste in fired-clay bricks offers a potential solution to the increasing global waste crisis and reduces the burden on landfills."

Enlarge / The Tourbillon is recognizable as a modern Bugatti, but it's very different under the skin. (credit: Bradley Iger)

Since the launch of the hypercar-defining Veyron back in 2005, modern Bugattis have served as benchmarks for straight-line performance and no-expense-spared automotive engineering. At a time when a 300 horsepower Mustang GT was something to crow about, the quad-turbocharged, W16-powered Veyron offered more than a thousand, metric (987 hp/736 kW).

Perhaps more importantly, and in contrast to most other world-beating performance cars, the Veyron wasn't presented as some skunkworks project that had been pushed to the ragged edge. Instead, it was a wholly realized ultra-luxury performance machine, replete with the sort of grand touring appointments you'd expect to find in a Bentley rather than a top-speed record holder.

Still, it was the numbers that instantly captivated enthusiasts and casual onlookers alike, and Bugatti would go on to reset the bar with the introduction of the 1,479 hp (1,102 kW) Chiron in 2016.

Enlarge / Zork running on an Amiga at the Computerspielemuseum in Berlin, Germany. (credit: Marcin Wichary (CC by 2.0 Deed))

You are standing at the end of a road before a small brick building.

That simple sentence first appeared on a PDP-10 mainframe in the 1970s, and the words marked the beginning of what we now know as interactive fiction.

From the bare-bones text adventures of the 1980s to the heartfelt hypertext works of Twine creators, interactive fiction is an art form that continues to inspire a loyal audience. The community for interactive fiction, or IF, attracts readers and players alongside developers and creators. It champions an open source ethos and a punk-like individuality.