Tobacco giant accused of βmanipulating scienceβ to attract non-smokers
Leaked documents from Philip Morris reveal βsecretβ strategy to market its heated tobacco product IQOS
The tobacco company Philip Morris International has been accused of βmanipulating science for profitβ through funding research and advocacy work with scientists.
Campaigners say that leaked documents from PMI and its Japanese affiliate also reveal plans to target politicians, doctors and the 2020 Tokyo Olympics as part of the multinationalβs marketing strategy to attract non-smokers to its heated tobacco product, IQOS.
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Β© Photograph: Bloomberg/Getty Images