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Consulting Firms Are the Early Winners of the AI Boom

Rattled by tech’s latest trend, businesses have turned to advisers at Boston Consulting Group, McKinsey and KPMG for guidance on adopting generative artificial intelligence.

© Philip Keith for The New York Times

Boston Consultant Group’s Vladimir Lukic says clients are eager to figure out what to do with generative A.I.

Apple Says Destructive iPad Ad ‘Missed the Mark’

People in the creative world widely panned a commercial showing a giant hydraulic press squishing objects ranging from paint cans to a piano.

© Apple, via Associated Press

Apple faced a barrage of criticism from people who thought its ad for the latest iPad Pro was a metaphor for how Big Tech has cashed in on creative works.
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