Why are UK radio stations ignoring Black British music to play recycled American rap? | Elijah
Weβre already drowning in US pop culture. Surely thereβs a case for giving our homegrown talent a chance to compete
- Elijah is a DJ and writer specialising in Black British culture and electronic music
Itβs been five years since Stormzy headlined Glastonbury, a defining moment in Black British music history. But if you listen to stations like Capital Xtra, Kiss and BBC Radio 1Xtra, they still centre American hip-hop and R&B β a staggering amount of it from the early 2000s β such as 50 Cent, Ja Rule and Chris Brown. Itβs particularly vexing that BBC Radio 1Xtra, which uses βAmplifying Black music and cultureβ as its tagline, still doesnβt prioritise Black British artists in its daytime programming. Homegrown music is reserved for the night-time slots, when fewer people are listening. Why are we paying for a station that doesnβt focus on representing our music?
Itβs no secret that the publicly funded station faces heavy competition from commercial rival Capital Xtra, but the answer canβt be to copy its tired formula of βhitsβ all day and night. Last week I listened to 1Xtra and Capital Xtra, and they both played Joe Buddenβs Pump It Up, a US rap hit from 2003, within minutes of each other in the middle of the afternoon. Itβs as if our airwaves are frozen in time, with no benefit to our artists or ecosystem.
Continue reading...Β© Photograph: Jo Hale/Redferns
Β© Photograph: Jo Hale/Redferns