Enlarge (credit: OpenAI / Apple / Benj Edwards)

On Monday, Apple announced it would be integrating OpenAI's ChatGPT AI assistant into upcoming versions of its iPhone, iPad, and Mac operating systems. It paves the way for future third-party AI model integrations, but given Google's multi-billion-dollar deal with Apple for preferential web search, the OpenAI announcement inspired speculation about who is paying whom. According to a Bloomberg report published Wednesday, Apple considers ChatGPT's placement on its devices as compensation enough.

"Apple isn’t paying OpenAI as part of the partnership," writes Bloomberg reporter Mark Gurman, citing people familiar with the matter who wish to remain anonymous. "Instead, Apple believes pushing OpenAI’s brand and technology to hundreds of millions of its devices is of equal or greater value than monetary payments."

The Bloomberg report states that neither company expects the agreement to generate meaningful revenue in the short term, and in fact, the partnership could burn extra money for OpenAI, because it pays Microsoft to host ChatGPT's capabilities on its Azure cloud. However, OpenAI could benefit by converting free users to paid subscriptions, and Apple potentially benefits by providing easy, built-in access to ChatGPT during a time when its own in-house LLMs are still catching up.

Enlarge / He isn't using an iPhone, but some people talk to Siri like this.

On Monday, Apple premiered "Apple Intelligence" during a wide-ranging presentation at its annual Worldwide Developers Conference in Cupertino, California. However, the heart of its new tech, an array of Apple-developed AI models, was overshadowed by the announcement of ChatGPT integration into its device operating systems.

Since rumors of the partnership first emerged, we've seen confusion on social media about why Apple didn't develop a cutting-edge GPT-4-like chatbot internally. Despite Apple's year-long development of its own large language models (LLMs), many perceived the integration of ChatGPT (and opening the door for others, like Google Gemini) as a sign of Apple's lack of innovation.

"This is really strange. Surely Apple could train a very good competing LLM if they wanted? They've had a year," wrote AI developer Benjamin De Kraker on X. Elon Musk has also been grumbling about the OpenAI deal—and spreading misconceptions about it—saying things like, "It’s patently absurd that Apple isn’t smart enough to make their own AI, yet is somehow capable of ensuring that OpenAI will protect your security & privacy!"

Enlarge (credit: Apple)

On Monday, Apple debuted "Apple Intelligence," a new suite of free AI-powered features for iOS 18, iPadOS 18, macOS Sequoia that includes creating email summaries, generating images and emoji, and allowing Siri to take actions on your behalf. These features are achieved through a combination of on-device and cloud processing, with a strong emphasis on privacy. Apple says that Apple Intelligence features will be widely available later this year and will be available as a beta test for developers this summer.

The announcements came during a livestream WWDC keynote and a simultaneous event attended by the press on Apple's campus in Cupertino, California. In an introduction, Apple CEO Tim Cook said the company has been using machine learning for years, but the introduction of large language models (LLMs) presents new opportunities to elevate the capabilities of Apple products. He emphasized the need for both personalization and privacy in Apple's approach.

At last year's WWDC, Apple avoided using the term "AI" completely, instead preferring terms like "machine learning" as Apple's way of avoiding buzzy hype while integrating applications of AI into apps in useful ways. This year, Apple figured out a new way to largely avoid the abbreviation "AI" by coining "Apple Intelligence," a catchall branding term that refers to a broad group of machine learning, LLM, and image generation technologies. By our count, the term "AI" was used sparingly in the keynote—most notably near the end of the presentation when Apple executive Craig Federighi said, "It's AI for the rest of us."

Enlarge (credit: DuckDuckGo)

On Thursday, DuckDuckGo unveiled a new "AI Chat" service that allows users to converse with four mid-range large language models (LLMs) from OpenAI, Anthropic, Meta, and Mistral in an interface similar to ChatGPT while attempting to preserve privacy and anonymity. While the AI models involved can output inaccurate information readily, the site allows users to test different mid-range LLMs without having to install anything or sign up for an account.

DuckDuckGo's AI Chat currently features access to OpenAI's GPT-3.5 Turbo, Anthropic's Claude 3 Haiku, and two open source models, Meta's Llama 3 and Mistral's Mixtral 8x7B. The service is currently free to use within daily limits. Users can access AI Chat through the DuckDuckGo search engine, direct links to the site, or by using "!ai" or "!chat" shortcuts in the search field. AI Chat can also be disabled in the site's settings for users with accounts.

According to DuckDuckGo, chats on the service are anonymized, with metadata and IP address removed to prevent tracing back to individuals. The company states that chats are not used for AI model training, citing its privacy policy and terms of use.