Rattled by tech’s latest trend, businesses have turned to advisers at Boston Consulting Group, McKinsey and KPMG for guidance on adopting generative artificial intelligence.
Margrethe Vestager, who oversees competition policy at the European Commission, said Apple’s App Store policies prevent consumers from being aware of better offers.
Apple, a latecomer to artificial intelligence, has struck a deal with OpenAI and developed tools to improve its Siri voice assistant, which it is set to showcase on Monday.
Apple faced a barrage of criticism from people who thought its ad for the latest iPad Pro was a metaphor for how Big Tech has cashed in on creative works.
The table stakes for small companies to compete with the likes of Microsoft and Google are in the billions of dollars. And even that may not be enough.