Apple Says Destructive iPad Ad βMissed the Markβ NYT: Technology By: Tripp Mickle 9 May 2024 at 18:10 People in the creative world widely panned a commercial showing a giant hydraulic press squishing objects ranging from paint cans to a piano. Β© Apple, via Associated PressApple faced a barrage of criticism from people who thought its ad for the latest iPad Pro was a metaphor for how Big Tech has cashed in on creative works.