Apple Launches βPrivate Cloud Computeβ Along with Apple Intelligence AI
11 June 2024 at 19:14
Private Cloud Compute Aims to Secure Cloud AI Processing
Apple has stated that its new Private Cloud Compute (PCC) is designed to enforce privacy and security standards over AI processing of private information. For the first time ever, Private Cloud Compute brings the same level of security and privacy that our users expect from their Apple devices to the cloud," said an Apple spokesperson. [caption id="attachment_76690" align="alignnone" width="1492"]![Private Cloud Compute Apple Intelligence](../themes/icons/grey.gif)
- Stateless computation: PCC processes user data only for the purpose of fulfilling the user's request, and then erases the data.
- Enforceable guarantees: PCC is designed to provide technical enforcement for the privacy of user data during processing.
- No privileged access: PCC does not allow Apple or any third party to access user data without the user's consent.
- Non-targetability: PCC is designed to prevent targeted attacks on specific users.
- Verifiable transparency: PCC provides transparency and accountability, allowing users to verify that their data is being processed securely and privately.
Apple Invites Experts to Test Standards; Online Reactions Mixed
At this week's Apple Annual Developer Conference, Apple's CEO Tim Cook described Apple Intelligence as a "personal intelligence system" that could understand and contextualize personal data to deliver results that are "incredibly useful and relevant," making "devices even more useful and delightful." Apple Intelligence mines and processes data across apps, software and services across Apple devices. This mined data includes emails, images, messages, texts, messages, documents, audio files, videos, contacts, calendars, Siri conversations, online preferences and past search history. The new PCC system attempts to ease consumer privacy and safety concerns. In its description of 'Verifiable transparency,' Apple stated:"Security researchers need to be able to verify, with a high degree of confidence, that our privacy and security guarantees for Private Cloud Compute match our public promises. We already have an earlier requirement for our guarantees to be enforceable. Hypothetically, then, if security researchers had sufficient access to the system, they would be able to verify the guarantees."However, despite Apple's assurances, the announcement of Apple Intelligence drew mixed reactions online, with some already likening it to Microsoft's Recall. In reaction to Apple's announcement, Elon Musk took to X to announce that Apple devices may be banned from his companies, citing the integration of OpenAI as an 'unacceptable security violation.' Others have also raised questions about the information that might be sent to OpenAI. [caption id="attachment_76692" align="alignnone" width="596"]
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