Bloomberg article "We work hard to live up to our Mission and Values every day and represent the values of the communities and customers we serve. We have heard from customers that we have disappointed them. We have taken this feedback to heart."

"Going forward, we will ensure our activities and giving tie directly to our business. For instance, this means we will: 1. No longer submit data to the Human Rights Campaign 2. Refocus our Team Member Engagement Groups on mentoring, networking and supporting the business 3. Further focus on rural America priorities including ag education, animal welfare, veteran causes and being a good neighbor and stop sponsoring nonbusiness activities like pride festivals and voting campaigns 4. Eliminate DEI roles and retire our current DEI goals while still ensuring a respectful environment 5. Withdraw our carbon emission goals and focus on our land and water conservation efforts" This is the company that owns PetSense. Apparently this is a product of a campaign on Twitter by "Robby Starbuck" brought about via the company's webpage comment field.