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The job of pollsters has become much harder. Here’s how they’re responding

27 June 2024 at 09:29
Businessman using pen and laptop online check survey filling out, digital form checklist satisfaction questionnaire and feedback report result of voting client. Business performance monitoring concept

Enlarge (credit: setthaphat dodchai via Getty)

Last December, a joint survey by The Economist and the polling organization YouGov claimed to reveal a striking antisemitic streak among America’s youth. One in five young Americans thinks the Holocaust is a myth, according to the poll. And 28 percent think Jews in America have too much power.

β€œOur new poll makes alarming reading,” declared The Economist. The results inflamed discourse over the Israel-Hamas war on social media and made international news.

There was one problem: The survey was almost certainly wrong. The Economist/YouGov poll was a so-called opt-in poll, in which pollsters often pay people they've recruited online to take surveys. According to a recent analysis from the nonprofit Pew Research Center, such polls are plagued by β€œbogus respondents” who answer questions disingenuously for fun, or to get through the survey as quickly as possible to earn their reward.

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